Category: SEO

Why your PPC and SEO teams should work together? 8-reasons why! Cue: It is good for your business! What is  SEO? According to Google, “Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the…

10-SEO Mistakes that are ruining your rankings and sales! SEO is a must-have for any business. It helps them expand their business and enhance their base. However, while it is a significant aspect of digital marketing, it is a slippery slope. Even the seasoned SEO experts tend to commit silly mistakes that result in loss of business and credibility.  How do you figure what’s right or wrong when it comes to SEO? Are these mistakes the reason behind your website’s…

E-commerce Best SEO Practices Guide for every startup! Driving traffic is easier than you think! Everybody loves a good search result. Every brand and business wants to see itself up there, shining and getting the clicks when a customer or a prospective user types a keyword. But why is that the bubble bursts for some businesses and e-commerce venture as soon as they begin? Why is that some names outshine others but some just fade away to page number 2…

SEO vs. SEM: Understanding the differences, similarities and finding out which one is good for your brand! Here is infographic prepared for easy understanding about SEO vs SEM While the terms like Search Engine Optimisation and Search Engine Marketing are used interchangeably, there is a huge sea difference between them, almost to the level of debunking cosmos and dunking a basketball. Not that any of them is a mean feat. Both are equally important to promote a business and SEO…