Scope of Digital Marketing
The scope of digital marketing is immense. In the year 2016, the digital landscape offered more than 2 lakh job opportunities. Back home, digital marketing jobs increased tremendously. And we are just talking about digital marketing jobs in India! Not only the jobs in this domain are challenging and exciting but also lucrative too! There is never a dull day for digital marketers!
Besides, with the Prime Minister’s Digital India concept, digitization has garnered massive popularity and going digital has become a household norm. If the numbers are to be believed, digital marketing and artificial intelligence are what the future holds.
Why should you choose digital marketing?
Because everybody searches on Google or another search engine of their choice. Even if one is going to a mall or a brick and mortar shop, it all starts with a search online. Almost everybody out there is on social media, searches online– from the pronunciation of the word ‘Chernobyl’ to know about the Rotten Tomatoes ratings of a recently streaming web series on Rotten Tomatoes. They are buying clothes and groceries online. And if everybody is online, a business can’t afford to stay behind and neither do you! Despite such a boom in digital marketing trends, there is a huge divide in skills and employment.
Digital marketing ecosystem offers plenty of jobs and opportunities for people. Some of the most in-demand careers for this year would be content writing, web analytics, social media – the fields that offer you possibilities on a daily basis to stay creative and at the top of your game!
On average, there will be more than 3 million digital marketing job across the world and there aren’t enough people and scope of Digital marketing is huge in India! You can take this digital marketing skill gap and spin it in your favor! It shouldn’t come as a surprise that Naukri.com, India’s largest job portal, listed more than 14,000 opportunities for digital marketing professionals in the first quarter of last year! With an industry-recognized certification course, you can give your resume the advantage of unique and highly competitive skill and prepare yourself for a great career and future ahead!
Why do you need to take a qualitative internet marketing course?
You can definitely self-train but as per research, the companies (over 90 percent of them) prefer certification courses. With the latter, you can also expect to earn more than your peers. Also, internet marketing training can give you much-needed industry exposure and be highly rewarding for you during the selection process. Also, 60 percent of successful professionals feels that having a digital marketing certification helped them to succeed during the interview process.
Benefits of having a digital marketing job in India
There are quite a few perks of being a digital marketing professional besides being one of the most in-demand career as well as a lucrative option right now! Read on!
Flexible work hours
Many digital marketing jobs are fairly new and relatively embraced with international work culture. So, you don’t have to work around the usual 9 to 5 routine, but again, it can be a 24-hour job when you have to take care of a particularly stingy comment of social media or write on a time-sensitive issue to trend.
Comprehensive knowledge in DIGITAL Marketing Scope in India
While you work for a specific industry, its basic tenets are applicable far and wide, for every company and segment. Since digital marketing works in tandem with traditional marketing, you learn several aspects, tools, and techniques that help you gear up for the challenges ahead in a better manner.
Challenging profile that pays well
According to Google, the average yearly salary of a senior digital marketing manager is anywhere from $90,000 to $95,000. In India, you can roughly translate it to Rs. 8,50,000 to Rs. 10,0000 annually.
Digital marketing jobs at a glance
With digital marketing training and certification, you can specialize in the following areas:
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Digital marketing specialist
- E-mail Marketing
- PPC Executive
- Web designer, UI and UX designer
- Web analytics
…and many more!
So, don’t wait and find out what your dream job might be! Earn your digital marketing certification and get ahead!