SEO or Search Engine Optimisation is the technique of getting traffic online organically and naturally in a search engine result. When you type a word in the search bar of a search engine (Google, Bing or God forbid, Yahoo), you get a couple of results on the first page. Those listings (or results) are made possible by SEO. SEO of a website is a free process and doesn’t include an upfront fee like PPC. However, as a decision-maker, you might need to spend on hiring a team for SEO trainers in Chandigarh and website designing content unless you could do them yourself.