Skip to content
Chandigarh: +91 988 22222 11
SCO 26, Second Floor, Sec 11, Panchkula
Chandigarh Institute of Digital Marketing
  • About
    • Know About Us
    • Student Life at CIDM
    • Testimonials
    • Faculty & Teachers
    • Digital Marketing Company
    • Web Designing Services
  • Courses
    • Digital Marketing Course
    • SEO Training
    • Web Design Course
    • SAP Training
    • PHP Training
    • PYTHON Training Course
    • Photography Course
  • Knowledge Portal
    • Case Studies
    • Start Business Online
    • Learn SEO
    • Courses in Chandigarh
    • Digital India
    • Students
    • Technology
  • Contact Us

Learn SEO vs SEM

0

SEO vs. SEM:

Understanding the differences, similarities and finding out which one is good for your brand!

Here is infographic prepared for easy understanding about SEO vs SEM

SEO vs SEM

While the terms like Search Engine Optimisation and Search Engine Marketing are used interchangeably, there is a huge sea difference between them, almost to the level of debunking cosmos and dunking a basketball. Not that any of them is a mean feat.

Both are equally important to promote a business and SEO is a part of SEM, it is important to understand the differences between the two for thorough knowledge and clarity as well as to be able to implement the fundamentals.

The Definition:

According to Wikipedia,

SEM:

“SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.”

SEO:

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

How SEO and SEM are interconnected:

SEM is an umbrella term, which includes Social Media Marketing, E-mail Marketing, Referral Marketing, Content Marketing, Native Advertising, Pay-per-Click (PPC), Cost per Impression, Search Analytics, Web Analytics, Display Advertising, Ad Blocking, Behavioural Targeting, Affiliate Marketing, and Search Engine Optimisation or SEO.

Brand Visibility: Both SEO and SEM help the website to gain visibility in search results and bring footfall to the website by increasing Click-through-Rates.

Keyword Research: Both strategies use specific keywords or popular search terms to appear in search results. To understand and explore the keywords, tools like Adwords and Alexa’s Keyword Density Tool are used. These tools help to uncover competitive keywords and the phrases (search term) used by the customers to search for the particular brand.

Understanding Audience: To sell a brand to people, knowing your audience is paramount. This is why both strategies need to analyze buyer persona, triggers, and psychographic segmentation. Based on this, PPC ads and content for SEO can be created.

Testing: It all boils down to continual testing and tweaking to understand- what works with your customers and what gets to respond to them more. While one needs to learn the fundamental aspects of SEO and SEM from the experts at a digital marketing institute, digital marketing is an ever-changing and highly engaging world, with no written rules to what might work with them in real-time.

…And the similarity ends here.

While the aim of both SEO and SEM is to bring traffic to the website and enhance its reach, the means used to achieve it, are different.

The Difference:

SEM is paid. SEO is free.

SEM is largely a paid activity including a prompt or a call to action with a phone number, e-mail or an offer whereas SEO is a part of it but that is known to bring traffic to the website organically and naturally by purely getting the ranks on the search engine. Unlike SEM, SEO doesn’t have any ad included in it or an ad extension. 

Budget Allocation

You need to pay to the search engine every time an ad of your SEM campaign is clicked. This is why you need to have a budget allocated for an SEM campaign to generate leads continually. However, the ads of SEM can be stopped as and when you want to by simply turning off the campaign. SEM campaign is based on several filters including age, gender, the socio-economic profile of your targeted audience and many more.

When a search engine result is clicked, it is completely free and unpaid.

Time Consumption

SEO is not an overnight thing. No organic process has been one, right? It takes time to reflect the results. An SEM campaign can be set in minutes and start showing up the moment you set one. This is why the latter is good for testing the impact as you can revisit the ad copy, revise the content and see what works. Since SEO can take months, it is difficult to start with new content and keywords every now and then.

However, SEO holds more value than an SEM campaign in the long run because of its natural results, high CTR and organic listings. The impact of SEM is over as soon as the campaign is off.

Which is better?

Both SEO training and SEM are complementary and it is tricky to pick one. SEM is an effective method to click with your customers and let them know about your brand in an instant. SEO, on the other hand, helps you to gain traction over time.

We can help! If you have any questions or you want to improve SEO and SEM strategies for your brand with us, call us now!

Quick Inquiry
Interested Students? Plz fill up the below form and we will contact you in next 1 hour!
*
*
*
*

CIDM Training in Chandigarh

  • SCO 842, NAC Manimajra, Chandigarh
  • World Class Training Center
  • Call us – 988 22222 88

Resources

  • Eduvoice|Working towards the flourishment of Indian Higher Education
  • Jet Airways Case Study: ‘Come fly with me’ to ‘flying without wings’
  • Swiggy Case Study: India’s Fastest Growing Company
  • TikTok Ban in India: Beware of TikTok Before its Too Late
  • Web Designing Company in Chandigarh | Website Development
  • PTE Academic Coaching Classes in Chandigarh by CIDM
  • About Google Digital Garage and how it can help your website!
  • 5-Best Earthquake Apps and Earthquake Tracker Apps
  • Best Certification in Python Training in Chandigarh | Python Course Experts
  • Security Issues in e-Commerce – How to Enhance Security
  • CIDM IELTS Coaching in Chandigarh: Best Institute By Experts
  • The Silence Device of Privacy: Bracelet of Silence
  • Flipkart Case Study: The Rise and Downfall of Flipkart
  • Best Job Consultants in Chandigarh / Join Free
  • Digital Marketing Company in Chandigarh

Important Links

  • Case Studies
  • Chandigarh
  • Digital India
  • Education
  • SEO
  • Students
  • Technology
Digital marketing course in Chandigarh

Each business, whether it is a brick-and-mortar shop or a bootstrapped startup, a semi-marketplace or a corporate house, wants to grow its business. Digitalisation has changed the face of business and consumption. Everybody is online. Thanks to cheap internet plans and smartphones availability, they know where their customers are.

Learn from the Experts
About Google Digital Garage and how it can help your website!
All that you want to know about Google Digital Garage It is a widely known fact that the idea of...
The Modern Digital Marketing Funnel: To be successful in 2020
Digital Marketing Funnel for Successful Business in 2020 Digital marketing funnel has evolved with one,but why your business is still...

More Info

Digital Marketing Course in Panchkula

Photography Course

Digital Marketing Course in Mohali

GATE Coaching in Chandigarh

Quick Contact
SCO 842, NAC MANIMAJRA, Chandigarh, India 160101
088727 20055
[email protected]

Valuable Site Data:

Digital Marketing Course in Ambala

SEO Training in Chandigarh

Web Designing Course in Chandigarh

SAP Training in Chandigarh

Job Consultancy Chandigarh

PHP Training in Chandigarh

Copyright © CIDM - All rights Reserved
    • [email protected]
    • +91 988 22222 11