E-commerce Best SEO Practices Guide for every startup! Driving traffic is easier than you think!
Everybody loves a good search result. Every brand and business wants to see itself up there, shining and getting the clicks when a customer or a prospective user types a keyword. But why is that the bubble bursts for some businesses and e-commerce venture as soon as they begin? Why is that some names outshine others but some just fade away to page number 2 and can’t make it to visibility ever? You can also find how to start an online business in India?
SEO Guide for Startup – Infographic
While we all know that the start to top search rankings begin with SEO but there are a few things that still many e-commerce ventures falter on. Efficient SEO benefits cannot be compensated with and can do wonder to your startup. If you are an aspiring entrepreneur, a student or a have a venture ready to test the waters of digital space, this definitive checklist is for you! Here are 13-pointers that you need to check and be thoroughly assure of so that your website or dream project doesn’t bite the dust.
E-commerce SEO checklist for every start-up!
How many times have you witnessed a website that is difficult to navigate through and load? The content seems too long to read and is just meant for keywords insertion only? The photography of the products is tacky, spellings are wrong and everything is just all over the place?
SEO for a startup e-commerce company is needed to excel in the search rankings but user experience shouldn’t be sidelined either in its hot pursuit.
- SEO TitleThe unique and interesting title can help you with search engines and users. A call to action and offer description such as ‘Free’ and ‘Off’ attract customers.
- Keyword optimization for videos and product images
If you have a YouTube channel or have videos hosted on your website, they need to be optimized too. However, the content shouldn’t be stuffed with keyword and should be easy on eyes as well as pleasant to read. Canonical tags for duplicate pages, 301 for redirecting the user to ‘Home’ or ‘similar product’ and keyword optimization for category pages and description are the simple yet ultimate way to attract search engines and engage the users.
Page Load Time
The page should not be heavy to load. Remember, everybody is distracted and has a shorter attention span. Nobody would wait for you or your brand. It is you who has to race against the time. The ideal time for a page to download is 3-4 second. Want to know how you can do that? Ask us here.
Do you also come across several images that don’t have proper nomenclature? Ideally, the image file too should be named appropriately for the purpose they solve. An image for a new offer should be saved as offer.jpg.
The meta description in SEO in a startup company for the blogs and images hosted on your website should be there in order to search engine to find you. It is indispensable.
Don’t complicate things that work best when simple. Your users should be able to browse through the site easily without getting lost along with the clicks. A properly structured site works wonder for search engine results too.
Content is king
This phrase might be a cliché but its value can’t be undermined. Unique, creative and correct content is more important than you can imagine. Google, the coveted search engine, blocks duplicate content including product description copied word for word, even from the original seller. This implements on affiliate websites as well. Google emphasises on content that provides genuine information and proves to be valuable to the user.
Information is crucial forboth the search engine and users. If your customers can’t find any relevant information about you, your brand or products, the purpose is lost. SEO can’t salvage a website or e-commerce until it stays honest with the customers or end users. This is why you need to keep the data structured, simple and succinct.
Mobile-friendly e-commerce site
With the advent of smartphones and cheap data plans, apps have become an indispensable source to generate revenues. There are many e-commerce ventures that started out with an app initially and then moved on to a full-fledged web presence.
HTTPs translates into security for your customers and e-commerce website. It encrypts the data between the payment gateway server and the website, making the payment-related information secure to another eye.
The oldest trick in the book that still remains relevant. Guest posting, PR submission and SEO content on other sites can boost the traffic back to your website while enhancing its credibility across the digital sphere. Its highly required for startup e-commerce companies too.
Voice search is going to rule in the future. If you aren’t planning to invest in a chatbot, you should be at least focussing on keywords for voice search meant for Alexa, Google and Siri.
E-commerce SEO best practices can be a bit daunting to understand. If you need any clarity or want to address your query, we are happy to help! You can call or e-mail us here!