Digital Marketing opportunities, SCOPE and Salary in India

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Digital Marketing Opportunities & SCOPE in India

There is huge scope in Digital marketing career in India. The digital marketing industry is bursting at seams with opportunities. As the industry is expected to create more than 20 lakh jobs by the end of the year 2020, a career in digital marketing is one of the most sought-after choices. Whether you are an aspirant or still wondering if you should pursue a career in digital marketing or not, it is okay to have questions about your paycheck!

So, if you are also thinking about ‘digital marketing salary for freshers in India’ like many other aspirants, read on! We talk to several experts, industry leaders and consider several parameters to give you a close salary bracket for various digital marketing careers.

Digital Marketing Scope in India

Thanks to internet penetration, even the traditional brick-and-mortar shops and corporate houses are going online. However, their understanding regarding the potential and enabling of digital marketing is limited compared to an established digital marketing agency or a startup.  This is why companies that rely on digital marketing tend to pay more. SO, there is huge scope of Digital marketing as a career in India.

Qualification to Get Good Salary in Digital Marketing

One doesn’t need higher education for a career in digital marketing. However, you need to have an industry-recognised certification to ensure better prospects. An accredited diploma or certification will ensure that you have thorough industry exposure and proper classroom training. A comprehensive digital marketing course implies a better skill set, analytical reasoning, and grasp on fundamentals. Industry exposure will result in a better understanding of real-life challenges, issues, and needs in the domain of digital marketing. There is immense scope in Digital marketing and henceforth there is good salary in digital marketing.

And this is why what’s written on digital marketing resume matters. Which digital marketing company your degree is from, what kind of exposure you have had, where have you done your training or summer internship- this all plays an essential part in deciding the zeroes on your paycheck.

Digital Marketing Fresher Opportunities in India

Even if you are a digital marketing fresher, the interviewers and prospective employees recommend and appreciate having a blog, website or podcast of your own. For a fresher in digital marketing, It helps in polishing and showcasing your skill while you monetize it to earn an extra income.

Digital Marketing Skills for Good Salary

Considering that you are a fresher, you might not have the professional expertise, but it pays to have some sort of a blog, website or a channel where you could air your views. It could be viewed as a benchmark by the employees to screen your skills. Besides, the degree from digital marketing institute, the skills or exposure you might have earned during internship or summer training are recognized through the industry and help to land you in a higher salary bracket. Every digital marketing fresher or experienced must has good skills to get good salary in Digital marketing in India.

We have gone through the parameters on which a monthly salary is decided for a digital marketing fresher. Now, let us discuss careers and jobs for fresher in digital marketing.

Digital marketing fresher can try their hands in the following segments

  • IT companies
  • Startups
  • Real Estate
  • Tours and travels
  • Insurance
  • Education
  • Banking
  • Fashion
  • Health

Responsibilities of a Digital Marketer

Digital marketing fresher will be placed in a team along with many others. A manager will mentor and help you navigate through the technicalities of the job. Here, one can expect to learn and understand social media, SEO, email marketing, web analytics in a real-life scenario and real-time setting.

Different Roles for a Digital Marketer Fresher in India

When it comes to options, a digital marketing fresher has no shortage of them. Some of the options a fresher can opt for are:

  1. SEO
  2. Content Marketing
  3. SMO
  4. Blogging
  5. Website Designing
  6. UI and UX
  7. Mobile Marketing
  8. Email Marketing
  9. Affiliate Marketing

SEO or Search Engine Optimisation

SEO is a technique to optimize a website or blog with highly-searched keywords. The hierarchy for an SEO fresher goes like:

  1. SEO trainee / Junior SEO executive
  2. SEO Executive / SEO Analyst / SEO consultant
  3. Senior SEO executive/ Senior SEO analyst / Senior SEO consultant
  4. SEO Manager / SEO team lead
  5. Online marketing manager / Web marketing manager

The average salary for an SEO fresher in the digital marketing domain is around Rs. 375,000 to 450,000.

Content Marketing

Content marketing involves creating content and publishing it online.

The hierarchy for content fresher goes like:

  1. SEO content writer / e-commerce content writer/ junior content writer / web copywriter/ content writing executive
  2. Content marketing specialist/content marketing consultant
  3. Senior content marketing consultant
  4. Content manager/ content lead
  5. Content editor

The average salary for a content writer ranges from Rs. 550,000 to Rs. 650,000.

SMO

A social media executive involves working on social media strategy and creating awareness regarding the brand or product through social platforms. For a fresher in Digital marketing, there are some hard work will be required but with period of time, a fresher can get good salary in Digital marketing as a career in India.

The hierarchy for a social media fresher goes like:

  1. SMO writer / SMO executive / junior SMO planner / social media executive / social media moderator / social media strategist
  2. Social media specialist / social media marketing consultant
  3. Senior social media marketing consultant
  4. Social media manager/ social media lead has good scope in digital marketing career.

The average salary for a social media fresher can be anywhere from Rs. 350,000 to Rs. 550,000.

Blogging

If you are a blogger, you can monetize your blog or take up blogging full-time for a company. The average salary would depend on your niche and how well you are at it. For instance, if you are vlogging and manage to get excellent traction on your blog, you can earn as much as you can! You can become an influencer on Instagram as well.

Website designing salary in India

Designing a website requires technical expertise and creative skill.

The hierarchy for a social media fresher in the industry covers the following ranks:

  1. Website designer
  2. Web developer
  3. Web designing expert
  4. Senior web designer

The average salary of a web designer in India could be anywhere from Rs. 650,000 to Rs. 850,000.

UI and UX design is the integral aspect of front-end web development, and it requires technical prowess and a creative eye too.  The starting salary for a UI and UX designer starts from Rs. 500,000 to Rs. 650,000. And there is huge scope of Digital marketer with UI skills in India.

Mobile Digital marketing job Salary in India

Working in mobile marketing includes SMS marketing, app-based marketing, in-game mobile marketing, QR codes and push notifications.

The job profiles in mobile marketing look like following

  1. Mobile marketing executive / mobile marketing specialist / junior mobile marketing executive
  2. Mobile marketing specialist / senior mobile marketing executive / senior mobile marketing specialist
  3. Mobile marketing manager
  4. Mobile marketing and advertising- lead
  5. Mobile marketing and advertising- Head

The average salary of a mobile marketing executive is anywhere from Rs. 400,000 to Rs. 550,000.

Email marketing

Email marketing is an innovative way to reach out to your customers via email. As the number of email users touches down the magical number of 3.9 billion, businesses are implementing pre-defined and personalized email templates to promote their products or services.

Jobs for email marketing

  1. Email marketing executive
  2. Email marketing specialist
  3. Email marketing manager/email marketing-lead

The average salary for an email marketing executive (fresher) is about Rs. 555,000.

Affiliate Marketing Salary & Scope in India

With the advent of Amazon and Flipkart, affiliate marketing is gaining popularity in India. Affiliate marketing, also called referral marketing, is making a commission on the product that you promote. Many e-commerce companies run successful affiliate programs. There are huge opportunities in Digital marketing career and high scope in affiliate digital marketing in India.

One needs to have a strong presence on the internet in the form of a blog or website. You should command an influence on social media platforms too.

An affiliate marketer can earn as much as she can. Generally, the estimate earnings from an affiliate marketing campaign linger around Rs. 20,000 per month.

Conclusion

Here’s the sneak peek into the digital marketing career salary range for various digital marketing professionals in India.

  Role   Average Experience (in years)   Average Annual Salary (INR)
SEO 1-3 375,000-450,000
Content Marketing 1-5 550,000-650,000
SMO 1-5 350,000-550,000
Blogging 1-5 Unlimited (Earn as much as you can)
Website Designing 1-3 650,000-850,000
UI and UX 1-3 500,000- 650,000  
Email Marketing 1-3 400,000- 550,000
Mobile Marketing 1-3 555,000-600,000
Affiliate Marketing 1-5 Unlimited (Earn as much as you can)

Here’s hoping this article gives you a fair understanding of how to get a digital marketing job as a fresher and what to expect. It is essential to gain digital marketing skills and go through proper training to secure a better pay grade. However, constant learning, practice, a good grasp on fundamentals and industry exposure remain the key to your success and handsome salary as a digital marketer.