10-SEO Mistakes that are ruining your rankings and sales!
SEO is a must-have for any business. It helps them expand their business and enhance their base. However, while it is a significant aspect of digital marketing, it is a slippery slope. Even the seasoned SEO experts tend to commit silly mistakes that result in loss of business and credibility. How do you figure what’s right or wrong when it comes to SEO? Are these mistakes the reason behind your website’s poor rankings? Find it out NOW!
Learn SEO mistakes to avoid in your website in 2019
Keyword cannibalization in SEO mistake is using the same keywords for two different pages of one website. This can lead to a whole lot of confusion with search engines and ultimately, resulting in you losing the turf war. It will take the search engines to a different page than you intended for. When a customer doesn’t find what he is looking for after visiting the page, he won’t like it or neither do the search engines.
We all know the hazards of using duplicate content mistake in SEO. This is why those online plagiarism checkers and paid subscriptions exist – because it can hurt your business in more than one way. As a business, you can’t afford to have duplicate content on web pages, category pages or even in product descriptions. While there is no penalty for having duplicate content on the website, it can push your website to the pages nobody even knows exist.
Search engines value unique content and so do the users when they get all the information they need without having to click anywhere else or turning to customer care. Customers would like to understand how can she contact customer care, if the product is shipped to the postal code or if there is an offer or promo code that can be applied for more discount-all on the same page. The trick is to don’t let the user wander away to another page when he is looking at your product! Cheeky, but true.
The entire SEO game is based on building links and content. A broken link means a broken bond that can hamper your reputation in the game and leave a user disappointed. However, when there are so many products on the website, broken links become an inevitability. Constant checks and scrutiny are needed to keep fixing this issue to avoid such SEO mistake in 2019. As an entrepreneur, your aim should be building the website further without neglecting the previous work.
Internal linking is a great way to not only give your products better exposure for search engines but also entice a user. Your customer loved a sundress? It seems obvious that she might love a pair of sunglasses, a sunscreen or even a hat too! If she is looking for a hotel in an exotic location, she might be interested in the sightseeing tours that you are offering. So, don’t miss out on this!
Use permanent 301 redirects to steer your customers to the right URL. Temporary redirects 302 are okay to use for a few times but not in the long run as they can hamper your rankings in SEO in 2019.
Thinking about search engines, alone
Ignoring the end users and stuffing content or pages with keywords in a vain hope to lure search engine algorithms is a costly mistake. As a business, you need to think about your services, quality standards and providing valuable information to the customers to help them make an informed decision. If your customers are happy, search engines are going to shower their love on you, sooner or later. Otherwise, even if you are able to get the desired rankings, that won’t last long and you will end up spending more money and time on online reputation management.
Slow speed and non-responsive website
Is your website mobile-friendly? Is it optimized for mobile? Does your website load quickly or does it take forever to load the product page and an eternity to go on to the next page? Anything that blocks user experience is a bad SEO mistake to avoid in 2019. You need to get rid of it! Also, speed happens to one of the most important values of Google algo. If you want to be up there, your website should be pretty light and tight!
Want a little help with your website’s SEO? CIDM can help you to improve your website’s rankings and excel! Call us now! Alternatively, you can also e-mail us here!