7-steps to digital marketing success
According to a recent Digital Distress Study by Adobe on marketers, it was established that
- 79 percent of them aren’t sure if their digital marketing strategy is working or not
- 48 percent of them feel adequate about their proficiency in the subject
- 76 percent of digital marketers accept that the landscape of digital marketing is volatile and changing more aggressively than it did 50 years ago
- Only 40 percent digital marketers accept that their digital strategy is on track and can tackle the competition come what may
As if this wasn’t enough, even the top-tier management isn’t sure of their digital marketing teams’ skill set. The IBM study suggests for successful digital marketing that
- 61 percent of CMOs are unsure of the ROI certainty of their digital marketing strategy and aren’t sure about the new tools in the market
- 56 percent CMOs don’t know if their digital marketing campaign can bring in the expected ROI
- 79 percent of them are sensing the complexity arising in the digital landscape and marketing activities, however, only 48 percent don’t feel any self-doubt and think that they are prepared for this ever-evolving domain
As a business owner, it is always recommended to retrospect and analyse your position vis-à-vis the competitors. However, it is much better to be prepared and gear your business up for digital marketing success.
While the digital ecosystem is prone to quick trends and short attention span, it is based on a few basics, which if done alright can bring footfalls, gather eyeballs and improve ROI.
Important steps to digital marketing
Read on to know how you can ensure the success of your digital campaign with these simple steps!
Understand your audience: Before even you start with anything digital, it is very important to understand who are you catering to? What are their interests and preferences? What are they looking in a brand? How can you make a difference in their lives with your product or service? It is wise to classify user personas on the basis of their age, buying interests, shopping triggers and their expected salary.
Multi-device strategy: Gone are the days of laptops. Everybody is online on smartphones and you aren’t? It is okay if you don’t have an app, but it is terrible for your business to not have a mobile-friendly website. Be it the visual elements or content, a website should be platform-agnostic and user-friendly.
Social media integration: Social media helps to create buzz around the brand. It is an interactive platform that lets you create an unbreakable bond with your users. If you are missing out on it, you are losing out on a major chunk of customers. It is important to have social media integration with content that goes out on a business’ behalf so that users can share it if they like.
Customer engagement: It is important to connect with your customers on social media. Don’t engage in online arguments and follow a policy that suits best for your business. Be empathetic to them in case of a grievance and don’t show arrogance. Be patient with them as sometimes; they can be a lot to handle. Accept both bricks and bouquets with open arms.
Add PPC to the mix: It might seem like an additional cost at the moment, but it is the perfect tool to bring leads and traffic to the website while creating a buzz around your brand. While you work on SEO process and outbound marketing, PPC can bring forth tremendous result for your business. The best part is you can work around targeted keywords and stop the campaign when you deem it fit.
Don’t underestimate the power of content: Often at the backend and plagued with the notion of ‘anybody can write’ – most organizations fail to realize that it basically is the backbone of a digital team. So, don’t skimp on content. Hire people who can understand your business well and write accordingly.
Manage your online reputation: Social media is a ticking time bomb. A necessary evil that you should indulge in but don’t wait till it explodes and takes away all the hard work you have done. Indulge in reputation management in a proactive manner and react less. Address a negative comment, complaint or not-so-favourable feedback as soon as you can and don’t ignore it.
Follow these 7-steps of digital marketing to ensure that your digital marketing campaign is a success! Should you have any questions or need help to set up a digital marketing strategy for your business, call or e-mail us here.